It also introduced the band to a whole new group of people who weren’t Volbeat fans, those who just liked distinctive, high quality rum! However, Volbeat wanted to offer their diehard legion of disciples something extra, something that stimulated the members’ own creativity and appreciation for each element that goes into producing an alcoholic drink. All bands release an array of merchandise that allow fans to wear and display their fandom. Working on their own branded beverages has been a creative boon for the band members. “You will never taste anything like it,” says Volbeat vocalist/guitarist Michael Poulsen about Volbeat Rum III. 2017’s Volbeat Rum II was lighter and sweeter but no less delicious. 2016’s Volbeat Rum I was sharp, full-bodied, and carefully crafted to stand apart from all other rums on the market. The Danish band previously issued two incredibly successful, limited batch rums in Europe. Volbeat Rum III will be commercially available at more stockists than previous editions, including supermarkets and bars, and at a lower price point. Intending to capitalise on this growth, the band have agreed a new, wider distribution partnership with independent, family-run, global success story AMKA. The global rum market is estimated to grow by 150 million litres during 2020-2024, according to latest market research by Technavio.

libation is bottled in the Netherlands for Conquer Spirits/AMKA.

Internationally-renowned, Grammy-nominated rock group Volbeat are delighted to announce the latest addition to their acclaimed spirits portfolio this summer.įollowing the global success of previous editions, the band are launching Volbeat Rum III – a hand-selected, premium blend sourced in The Dominican Republic, Guyana, Jamaica, Barbados, Guatemala, and Trinidad. Dark, complex, and aged up to 15 years, it exhibits flavour notes of exotic dried fruits, caramel, and wood. VOLBEAT ANNOUNCE THE RELEASE OF VOLBEAT RUM III

Volbeat album review